Text Message on Windshield
Insight: A quick look at the smartphone to check text messages draws your attention of traffic.
Idea: Shifting an app screen of text messages to the windshield of the car, we took the public by surprise showing how this habit interferes. When the drivers got in the car, they were impacted by the security message with a conversation printed on acetate and shifted above the windshield.

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  Agência: Phocus Propaganda
  Diretor de Criação: Danilo Blume
  Redatora: Eliza Brandão
  Diretor de Arte: Moisés Sousa
  Cliente: Vivo

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